Brand Identity
Rebranding a $2B fintech
Vesta Financial
340% Brand awareness increase
2.1M App downloads in 3 months
#1 Most downloaded finance app
The Challenge
Vesta had grown from startup to industry leader, but their brand still looked like day one. They needed an identity that matched their ambition.
The Solution
We developed a strategic positioning around "Financial Clarity" and created an identity system that scales from app icons to Times Square billboards.
Services
Brand StrategyVisual IdentityDigital DesignMotion
"They didn't just give us a new logo. They gave us a brand that our team is proud to represent."